The Myths of Innovation

Here’s an interesting article from the Sunday New York Times. It questions the idea that innovation comes from a sudden burst—a Eureka moment—but instead is the result of gradually building smaller insights.

“The most useful way to think of epiphany is as an occasional bonus of working on tough problems,” explains Scott Berkun in his 2007 book, “The Myths of Innovation.” “Most innovations come without epiphanies, and when powerful moments do happen, little knowledge is granted for how to find the next one. To focus on the magic moments is to miss the point. The goal isn’t the magic moment: it’s the end result of a useful innovation.”
Everything results from accretion, Mr. Berkun says: “I didn’t invent the English language. I have to use a language that someone else created in order to talk to you. So the process by which something is created is always incremental. It always involves using stuff that other people have made.”

Posted by on February 5th, 2008 at 10:07 am


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