AT&T Brand Lives On

I have to say that I like this news. SBC Communications (SBC) is buying AT&T, and it will adopt its name. AT&T was originally formed 120 years ago. It’s a classic name that deserves to live on. I’ve already discussed how much I hate the names of telecom stocks.
The Baby Bells are almost gone now. SBC has already bought two if its siblings, Ameritech and Pacific Telesis. Two others, Bell Atlantic and Nynex, merged to form Verizon. US West was bought out by Qwest (Q). BellSouth (BLS) is the only one left as originally conceived. Perhaps it will be bought by Starbucks (SBUX).

Posted by on October 27th, 2005 at 3:40 pm


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