A Short Squeeze at Hansen Natural

Last week, I discussed Hansen Natural (HANS). The stock is up over 50-fold in three years. Nearly one out of every four shares is currently being shorted. That’s astounding. A whole bunch of those shorts got “squeezed” last week.
Reuters profiles the company:

The stock of the No. 2 energy drink maker behind Austria-based Red Bull GmbH emerged as the clear winner on the Standard & Poor’s 1500 index, rising 333 percent in 2005 with an average daily share volume of more than 1 million shares.
“There’s no exact science or answer as to why we have been successful,” the South-African born Sacks told Reuters. “What we did to make ourselves different was we created an aggressive personality and in-your-face image for the brand.”

Posted by on January 17th, 2006 at 7:13 am


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