The Scooba Robot

iRobot’s (IRBT) vacuuming robot was a hit. Now they’re pinning their hopes on Scooba—a floor-cleaning robot:

Burlington, Mass.-based iRobot is hoping to have the kind of success with Scooba that it had with the Roomba. It has sold more than 1.5 million Roombas since the product debuted in 2002.
“It’s going to be a fun year for us,” said iRobot Chief Executive Colin Angle, “as we start to get another product under our belt launched and continue on our quest to make robots a mainstream new industry.”
To get the word out about its household robots, iRobot is funding a multimillion-dollar advertising campaign called “I Love Robots.” The campaign includes TV ads featuring real customers talking about why they love their Roombas and showing the robots at work in their homes.

Pretty cool. I’ll hold off getting one, though. My luck, I’d get some insane HAL-wannabe robot that would turn against me. Just to be safe, I’ll wait till all the kinks are worked out. You never know.

Posted by on January 17th, 2006 at 5:39 am


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