Hedge Funds Now An Official Cultural Phenomenon Fit to Print

So sayeth The New York Times:

In October, John Wiley & Sons rolled out its latest how-to book, “Hedge Funds for Dummies.’’ Doug Ellin, the creator of “Entourage” on HBO, is seeking to transplant that show’s successful premise of dudes living large to the world of seeking alpha. And for those who just want to look like a hedge fund manager, Kenneth Cole offers the Hedge Fund — a leather loafer available in black or brown, recently available on its Web site at a clearance price of $119.98.
Hedge funds have become the new cultural shorthand for fast money. In the 1980s, corporate raiders and bond traders, as represented by Gordon Gekko and Sherman McCoy, were models for those seeking to be masters of the universe. The 1990s brought the Internet entrepreneur and the day trader, two variations on the Generation X slacker who made millions without leaving his apartment, using only a computer and his savvy.

Read the whole thing. “Wall Street Warriors” makes an appearance.

Posted by Eddy Elfenbein on December 8th, 2006 at 6:19 am

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