The AFLAC Duck Is Not Dead

Despite what Regis and Kelly said, and the New York Post, the AFLAC (AFL) duck is not going away.

“The company’s chief marketing officer tells adage.com he wants to focus less on the mascot and more on what Aflac does — supplemental insurance,” the CNN report stated. “He says many people recognize the duck’s squawk, but have no idea what product he’s selling.”
From there, the story was picked up by radio stations as far away as Los Angeles.
As the story spread, Herbert said he went from “from being annoyed to being concerned.”
About 2 p.m., the company issued the news release stating the duck was still alive.

Posted by on February 21st, 2007 at 11:02 am


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