The Pickens Plan

T. Boone Pickens is launching an ad blitz on how to fix the energy crisis.

Today, Pickens will take the wraps off what he’s calling the Pickens Plan for cutting the USA’s demand for foreign oil by more than a third in less than a decade. To promote it, he is bankrolling what his aides say will be the biggest public policy ad campaign ever. The website, www.pickensplan.com, goes live today.
Jay Rosser, Pickens’ ever-present public relations man, promises that Pickens’ face will be seen on Americans’ televisions this fall almost as frequently as John McCain’s and Barack Obama’s.
“Neither presidential candidate is talking about solving the oil problem. So we’re going to make ’em talk about it,” Pickens says.
“Nixon said in 1970 that we were importing 20% of our oil and that by 1980 it would be 0%. That didn’t happen,” Pickens says. “It went to 42% in 1991 with the Gulf War. It’s just under 70% now. Where do you think we’re going to be in 10 years when our economy is busted and we’re importing 80% of our oil?”
Finding solutions to other major issues, including health care, are important, he concedes. But “If you don’t solve the energy problem, it’s going to break us before we even get to solving health care and some of these other important issues.” And it has to be done with the same sense of urgency that President Eisenhower had when he pushed the rapid development of the interstate highway system during the Cold War.
Of course, Pickens also has a particular solution in mind.
Wind. And natural gas.

Posted by on July 8th, 2008 at 8:21 am


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