The Long View of Clorox

One of my long-running themes here is the great performance of seemingly dull companies. With investing, people think you need to invent the eighth dimension to make money. This just isn’t so.

Consider this long-term chart of Clorox (CLX). Since 1975, the shares are up 34,000%.

That flat line is the S&P 500 for comparison which is up a mere 3,800%. (I believe the CLX line is dividend adjusted. I would have used the S&P 500 Total Return but that only goes back to 1988.)

Yesterday, Clorox said it’s raising its quarterly dividend by 14% to 96 cents per share. That gives them a 3% yield based on yesterday’s close. They’ve raised their dividend every year since 1977.

Posted by on February 15th, 2018 at 11:38 am


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