Hershey Fixes Kisses’ Problem

Crisis averted:

Hershey says it has solved the case of the missing tips atop its Kisses candies, after angry holiday bakers complained about imperfect points.

“We looked at the entire Kiss manufacturing process, and we made some adjustments to shaping the tips to allow us to have greater consistency,” CEO Michele Buck told CNBC on Thursday.

There was an outcry among holiday bakers in December when they discovered the tips of Kisses, which they had planned to use for baking cookies and other confections, were missing. Several took to social media to complain to the company, based in Hershey, Pennsylvania.

At the time, Hershey was largely mum on the cause. Spokesperson Jeff Beckman told The New York Times “there are many variables’” in the production process. Beckman also told the paper the company was “working to improve the appearance” of the candies.

“We were seeing some inconsistency in the tip shaping,” Buck said. She declined to provide detail regarding the manufacturing flaws that caused Kisses to arrive with broken-off tips but said changes have been made to prevent further disappointment.

Due to the volume of candy the company manufactures, there will be a period in which customers may still find Kisses with missing tips.

Posted by on February 2nd, 2019 at 1:00 pm


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